SERVICES
We take a comprehensive approach to developing marketing initiatives, incorporating market analysis, customer understanding, marketing communications and business development. Our clients call on us to provide:
Market Development
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Customer understanding initiatives to identify who is most likely to buy and why
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Market extension programs to reach new types of buyers
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Go-to-market plans for products and services mapping marketing investments against outcomes by product, by market sector, by program
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Market assessment and business plan support for startups
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Integrated marketing plans to drive success in verticals
Tactical Communications
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Content development for web and print: articles, case studies, datasheets, e-newsletters, presentations, web site copy and landing pages
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Direct marketing initiatives to drive website traffic and generate leads
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Product launch support to position and differentiate new products and services
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Sales support materials to accelerate the sales cycle
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Insightful communications programs to motivate market interest
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Customer acquisition and retention programs
Public Relations
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Results-driven media relations
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Content development: press releases, bylined articles
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Industry analyst programs
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Speaker programs for industry and business venues
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Selection and management of agency or freelance PR resources