We take a comprehensive approach to developing marketing initiatives, incorporating market analysis, customer understanding, marketing communications and business development. Our clients call on us to provide:
 

Market Development

• Customer understanding initiatives to identify who is most likely to buy and why

• Market extension programs to reach new types of buyers

• Go-to-market plans for products and services mapping marketing investments against outcomes by product, by market sector, by program

• Market assessment and business plan support for startups

• Integrated marketing plans to drive success in verticals

Tactical Communications

• Content development for web and print: articles, case studies, datasheets, e-newsletters, presentations, web site copy and landing pages

• Direct marketing initiatives to drive website traffic and generate leads

• Product launch support to position and differentiate new products and services

• Sales support materials to accelerate the sales cycle

• Insightful communications programs to motivate market interest

• Customer acquisition and retention programs

Public Relations

• Results-driven media relations

• Content development: press releases, bylined articles

• Industry analyst programs

• Speaker programs for industry and business venues

• Selection and management of agency or freelance PR resources