SERVICES

We take a comprehensive approach to developing marketing initiatives, incorporating market analysis, customer understanding, marketing communications and business development. Our clients call on us to provide:
 

Market Development

  • Customer understanding initiatives to identify who is most likely to buy and why

  • Market extension programs to reach new types of buyers

  • Go-to-market plans for products and services mapping marketing investments against outcomes by product, by market sector, by program

  • Market assessment and business plan support for startups

  • Integrated marketing plans to drive success in verticals


Tactical Communications

  • Content development for web and print: articles, case studies, datasheets, e-newsletters, presentations, web site copy and landing pages

  • Direct marketing initiatives to drive website traffic and generate leads

  • Product launch support to position and differentiate new products and services

  • Sales support materials to accelerate the sales cycle

  • Insightful communications programs to motivate market interest

  • Customer acquisition and retention programs


Public Relations

  • Results-driven media relations

  • Content development: press releases, bylined articles

  • Industry analyst programs

  • Speaker programs for industry and business venues

  • Selection and management of agency or freelance PR resources

grey pencils on yellow background_edited