Services.

Gildea Communications is a market development firm. We take a comprehensive approach to developing marketing initiatives, incorporating market analysis, customer understanding, marketing communications and business development. Our clients call on us to provide:

Market Development

• Customer understanding initiatives to identify who is most likely to buy and why
• Market extension programs to reach new types of buyers
• Go-to-market plans for products and services mapping marketing investments against outcomes by product, by market sector, by program
• Market assessment and business plan support for start-ups
• Integrated marketing plans to drive success in verticals

Tactical Marketing

• Content development for web and print: articles, case studies, datasheets, e-newsletters, presentations, web site copy and landing pages
• Direct marketing initiatives to drive website traffic and generate leads
• Product launch support to position and differentiate new products and services
• Sales support materials to accelerate the sales cycle
• Insightful communications programs to motivate market interest
• Customer acquisition and retention programs

Public Relations

• Results-driven media relations
• Content development: press releases, bylined articles
• Industry analyst relations programs
• Speaker programs for industry and business venues
• Selection and management of agency or free-lance PR resources