Services.
Gildea Communications is a market development firm. We take a comprehensive approach to developing marketing initiatives, incorporating market analysis, customer understanding, marketing communications and business development. Our clients call on us to provide:
Market Development
- Customer understanding initiatives to identify who is most likely to buy and why
- Market extension programs to reach new types of buyers
- Go-to-market plans for products and services mapping marketing investments against outcomes by product, by market sector, by program
- Market assessment and business plan support for start-ups
- Integrated marketing plans to drive success in verticals
Tactical Marketing
- Content development for web and print: articles, case studies, datasheets, e-newsletters, presentations, web site copy and landing pages
- Direct marketing initiatives to drive website traffic and generate leads
- Product launch support to position and differentiate new products and services
- Sales support materials to accelerate the sales cycle
- Insightful communications programs to motivate market interest
- Customer acquisition and retention programs
Public Relations
- Results-driven media relations
- Content development: press releases, bylined articles
- Industry analyst relations programs
- Speaker programs for industry and business venues
- Selection and management of agency or free-lance PR resources
