case study>

Who says small businesses hold the keys to innovation and creativity?

We know that the best ideas are often realized through the energy and inspiration of small teams. And small, interdisciplinary teams can thrive in a large enterprise if they receive the right encouragement and direction. When it comes to marketing, Gildea Communications provided services to several large companies that are recognized leaders in their fields. We excel in getting new initiatives underway. Frequently, a marketing campaign targeted to key groups within the organization can be as important to acceptance of a new idea, as programs which communicate benefits to the customer. For our larger clients we provide outside marketing services when internal resources are stretched. These include:

• Developing and documenting marketing plans.
• Supporting the launch of new organizational initiatives.
• Introducing new products and services to customers.
• Organizing meetings which inspire – sales kick-off, user conferences, product introductions.
• Curriculum development and executive presentations.
• Compelling writing and production of newsletters, case studies, website content, brochures.
• Collaborate with sales executives to unify sales and marketing objectives and develop business development programs that accelerate the sale cycle and motivate sales reps
• Agency review and selection for advertising, public relations, direct marketing.
• Creation of internal communications plans to support the success of new ventures.